Amor Maclang reiterates in this article the importance of readiness in times of crisis and risks. She stresses humility, preparation, connections, asking questions, and choosing the right strategies amid every crisis. With the right attitude and approach towards every scenario, she accentuates the importance of upholding proper practices adjacent to prompt and precise steps in defending a brand's reputation.

Brad Geiser talks about how a new and upcoming business can utilize PR as a core strategy for elevating their brand into cult status. With takes on brand, cult, and its implications on the target consumer, he rationalized the concept of melding the ideas and methods into a success story that would elevate you and your brand to that cult status.

The Philippine Energy Independence Council took a deep dive at the shift from traditional energy sources to renewable energy to discuss developments, benefits, and long-term goals of the country towards energy independence in this January 2021 newsletter issue.

Brad Geiser emphasizes how the advancement of technology affects the overall changes in terms of working around the concepts of devices as an integral part of everyday life. He tackles the integration and application of the current advancements in tech and its implications on Human Resource functions while shifting from a once clerical standpoint to more on community relations and talent management focus.

GeiserMaclang discusses the relevance of measurable results and the implications of using social media as the main driving force of your PR campaigns. By formulating the right message through the right targets and channels, the data-driven results will ultimately lead to a much more cost-effective and efficient marketing strategy that confers better outcomes.

“The ability of Filipino organizations to practice resilience in the face of crisis is a hallmark of our progress and stability as a nation,” GeiserMaclang Chief Innovations Officer Brad Geiser once said.

Amor Maclang gives her take from an interview with OneNews' Cito Beltran. In this discussion, she emphasized how a crisis should be managed, its recognition, communication, execution, and management practices in every thinkable scenario while reflecting on Comelec's transparency server issue last election season in the Philippines.

With the rise of e-money transactions in the Philippines, which is P720 billion in value, the development and growth of the Fintech scene has been staggering since the start of the Pandemic. The SFF launched the World Fintech Festival in the Philippines in a hybrid format, connecting local and international stages into a one global platform.

Fintech 2021 Philippine Outlook Newsletter: The Key to Unlocking the Economy Post Covid-19