The Challenge

After the launch of the “Say-it-Sweeter” campaign, it ran successfully for two quarters, however, a new campaign is needed to sustain the campaign for the next quarter.

The Strategy

GeiserMaclang encouraged Filipinos to be sweeter by using unconventional occasions and opportunities to surprise and delight their loved ones.

The Results

  • No. 1 Toblerone market in Asia
  • 132% increase in sales
  • 16.1M+ in media values
  • Manila mayor Alfredo Lim issued a resolution in support for the campaign.