The Challenge

GeiserMaclang, together with the Visayan Electric Company, addressed the challenge of a looming power crisis in Cebu.

The Strategy

By shifting the perception of the public, the mobilization of crisis management and advocacy pillar campaigns explained how this problem is going to affect the businesses and consumers on a larger scale.

The Results

  • Youth and community education regarding various energy conservation methods and their importance
  • A pledge of support by the Boy and Girl Scouts of the Philippines towards energy conservation efforts as part of their community service activities