The Challenge

Unionbank understands the need of being inclusive as it gives equal opportunity to any business. May it be local, regional, and national, it is essential to innovate any business towards the e-commerce space.

The Strategy

GeiserMaclang expanded the relevance of e-commerce within the local business communities while positioning Unionbank as the champion of innovation through Ureka – an ownable platform that enabled SMBs discover innovation.

The Results

  • 128 converted SMBS from Iloilo and Baguio Ureka Forum
  • 254% increase in reach for Iloilo Ureka Forum versus its first Baguio Leg
  • 1205 attendees from universities and SMEs
  • 27M+ in media values