The Challenge

The client wanted to introduce a non-traditional and one-of-a-kind multi-sport and retail complex in the greater Manila area. Without branding and customer recognition.

The Strategy

GeiserMaclang created a brand name and corresponding brand architecture, including positioning, voice, tone, and personality.

The Results

  • Development of Creatives and Comprehensive Brand Structure
  • Designed the brand’s digital campaign including sourcing of enrollees for different sports programs.