The Challenge

The Singapore Tourism Board tasked GeiserMaclang to create not only a perception change of Singapore as an inspiring destination but to increase tourism receipt of Filipinos going to the country.

The Strategy

GeiserMaclang collaborated with Up Dharma Down in inviting Filipino travelers to see Singapore in a whole new light and to share the future-facing and unique experience seen through the eyes of the brand.

The Results

  • 34M+ in media values
  • Increased media reception
  • SNS traction with UDD and other indluencers
  • All the Good Things by UDD placed in 7th in Mellow 94.7 and 14th at Magic 89.9