The Challenge

Shell Philippines is looking for methods on how to stir their brand's image as the leading energy provider in the country while focusing on being a nation-builder throughout the pandemic.

The Strategy

By focusing on the efforts of Shell in terms of providing quality service and commitment, GeiserMaclang helped the brand in leveraging its strong culture of health and safety by launching several successful PR campaigns, leading to reworking its image as a nation-builder and the leading energy provider in the country.

The Results

  • 1.5M in media values
  • Increased trust and public image of the brand