The Challenge

With an intention to dominate the market, Arla Foods wanted to uplift natural dairy products such as cheese and milk to be choice for consumers.

The Strategy

GeiserMaclang was tasked to communicate the brand’s unique proposition of real and natural products, alongside its heritage of sustainable production from one of Denmark’s largest dairy cooperatives.

The Results

  • 153% increase in business within 12 months
  • 16.2% market share in chilled cheese category
  • 93.3K+ Facebook page likes
  • 33.5M+ unique user reach
  • 683K+ user engagement
  • 6.5M+ in media values