The Challenge

With the several attacks that happened with the brand that ended up closing the ride-sharing application, GeiserMaclang provided support and solutions to ensure the brand’s continuity and relevance.

The Strategy

GeiserMaclang created a communications strategy that is catered towards the public and championing thought leaders. It created a wave of support with the public, generating peaked interest, alongside the movement of restoring the brand's image and reputation.

The Results

  • The ride sharing app continued operation after the public outrage
  • Courts around Metro Manila have allowed it to resume its operations
  • Angkas continues to operate until today