FirstDibs by Amor Maclang • Published 21 September 2016

What is the top watchout for launching my brand in the Philippines?

"There are several layers of complexity when marketing to the Philippines, a country that’s externally Western yet Asian in many aspects. Note that the country is "federal" when it comes to marketing and this is why the dynamics are different for every region."

-AMOR, GeiserMaclang Marketing Communications Inc.

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