What_is_more_effective_-_traditional_or_digital_PR?

FirstDibs by Amor Maclang • Published 26 September 2016
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What is more effective - traditional or digital PR?


"To best achieve your objectives, first focus on your story before considering the channel. An effective campaign tends to be a mix of both traditional and digital initiatives because great stories will transcend format and get you the exposure you need."



- BRAD, GeiserMaclang Marketing Communications, Inc.



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