VICTORIAS

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THE CHALLENGE

In light of its 95th anniversary, VMC aimed to celebrate the good news of its upcoming exit from financial rehabilitation, and reward its internal stakeholders’ hard work and faith in the company.

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THE STRATEGY

Communicate the positive impact of the company and the entire sugar industry on the lives of planters and the country.

Celebrate the comeback from receivership through an event for its internal stakeholders – Life is Sweet at 95.

Engage external stakholders through brand building initiatives highlighting the company’s milestones and future goals.

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THE RESULTS

•41 million pesos in media values

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