VECO

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THE CHALLENGE

In a country where electricity is a highly prioritized commodity, it takes a great effort to urge people to do the unthinkable to greatly reduce – if not totally stop – consuming energy as a way to bring energy levels up. In 2014, GeiserMaclang partnered with Visayan Electric Company (VECO), to address the challenge of a looming power crisis in Cebu.

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THE STRATEGY

Shift public perception from the idea that the impending power shortage is one company’s service problem to the belief that it is a societal problem.

Mobilize the crisis management and advocacy pillar of the campaign by explaining how the situation will affect businesses and consumers on a larger scale.

Engage various stakeholders from the power sector, the business sector, and the academe.

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THE RESULTS

•Successful education of the youth and community on various methods of energy conservation and its importance
•Boy Scouts and Girl Scouts of the Philippines took a pledge to support energy conservation efforts as part of their community service activities

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