In a country where electricity is a highly prioritized commodity, it takes a great effort to urge people to do the unthinkable to greatly reduce – if not totally stop – consuming energy as a way to bring energy levels up. In 2014, GeiserMaclang partnered with Visayan Electric Company (VECO), to address the challenge of a looming power crisis in Cebu.
Shift public perception from the idea that the impending power shortage is one company’s service problem to the belief that it is a societal problem.
Mobilize the crisis management and advocacy pillar of the campaign by explaining how the situation will affect businesses and consumers on a larger scale.
Engage various stakeholders from the power sector, the business sector, and the academe.
•Successful education of the youth and community on various methods of energy conservation and its importance
•Boy Scouts and Girl Scouts of the Philippines took a pledge to support energy conservation efforts as part of their community service activities