UNIONBANK

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THE CHALLENGE

UnionBank understands that being inclusive is giving equal opportunities for any business—may it be in the local, regional, and national level, to innovate themselves in the e-commerce space. However, enterprises do not necessarily think that e-commerce is a necessary platform to foster their businesses.

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THE STRATEGY

Expand the relevance of e-commerce within the local business communities while positioning Unionbank as the champion of innovation.

Enabling small-to-medium businesses to discover innovation by creating Ureka—an ownable platform that can make a difference in people’s lives.

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THE RESULTS

•Enabled businesses to harness innovation by providing the payment gateway for the e-commerce businesses
•Converted 128 small and medium businesses from the Iloilo and Baguio Ureka Forum combined
•254% increase for Iloilo Ureka Forum in total number of people reached compared to its first leg in Baguio
•Gathered 1,205 university students and SMEs during the Iloilo and Baguio Ureka Forum combined
•27 million pesos in media values generated fromthe Iloilo and Baguio Ureka Forum combined

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