UNILAB FOUNDATION

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THE CHALLENGE

Unilab Foundation believes that every Filipino has the right to holistic health—in body, mind, heart and spirit. It identifies health gaps, which are highly needed, yet highly neglected, aspects of health, in marginalized sectors or communities where action can create the greatest impact.

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THE STRATEGY

Communicate and frontload the Unilab Foundation’s cause and mission which is to build a healthier Philippines.

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THE RESULTS

• 5 million pesos in media values
• Successfully conveyed Unilab Foundation’s message which is to build a better Philippines through amplification of its Play It Forward project

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