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THE CHALLENGE

An imminent change in the law and its widely spread impact on the general population urged an industry player to proactively engage the larger community to surface the importance of renewable energy.

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THE STRATEGY

Create a relevant Education and Information Campaign (EIC) that would not only highlight the benefits of renewable energy but also create a sense of urgency to take action by promoting, adopting, or demanding it.

Use social media channels to amplify the campaign and engage with the broader community and use it as an information channel as well as to react to people's sentiment.

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THE RESULTS

•A widespread of relevant personalities joined the campaign and amplified the message aligned with the strategic intent: renewable energy is here to stay and it is our responsibility
•Reached 4 million people over a 2-month period
•Successfully reached out to a broader community and created not only awareness but also engagement

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