Client wanted to introduce a non-traditional and one of a kind multi-sport and retail complex in the greater Manila area. The concept had no branding and customer recognition.
Create a brand name and corresponding brand architecture, including positioning, voice, tone, and personality.
Design a comprehensive launch plan to introduce the brand to end-users whilst enticing potential retail partners and locators.
•Developed creatives and comprehensive brand structure
•Designed the brand’s digital campaign including sourcing of enrollees for different sports programs