SPARTA

challenge icon

THE CHALLENGE

Client wanted to introduce a non-traditional and one of a kind multi-sport and retail complex in the greater Manila area. The concept had no branding and customer recognition.

strategy icon

THE STRATEGY

Create a brand name and corresponding brand architecture, including positioning, voice, tone, and personality.

Design a comprehensive launch plan to introduce the brand to end-users whilst enticing potential retail partners and locators.

results icon

THE RESULTS

•Developed creatives and comprehensive brand structure
•Designed the brand’s digital campaign including sourcing of enrollees for different sports programs

BACK TO INDUSTRIES