SINGAPORE TOURISM

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THE CHALLENGE

The Singapore Tourism Board tasked GeiserMaclang to create not only a perception change of Singapore as an inspiring destination but to increase tourism receipt of Filipinos going to Singapore.

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THE STRATEGY

Collaborate with Up Dharma Down to invite Filipino travellers to see Singapore in a whole new light and to share with them the future-facing and unique experiences seen through the eyes of the band.

Showcase Singapore through music as it is an art form that resonates with all Filipinos.

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THE RESULTS

•34 million pesos in media values
•Highly receptive media and blogger invitees during the event launch
•Sparked digital interest through SNS posting by Up Dharma Down and chosen influencers
•Up Dharma Down’s song “All the Good Things” placed 7th in Mellow 94.7 Top 10 List and 14th in Magic 89.9 Pop 30 List

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