FirstDibs by Amor Maclang • Published 25 September 2016

Should I expect my PR agency to provide only press release seedings?

"PR is not just about press relations. PR makes use of a holistic approach in engaging stakeholders. Stakeholder and influencer engagement and management is part of the new marketing and is not just applicable for risk, issues, and crisis situations but is equally important for marketing campaigns and business development."

- AMOR, GeiserMaclang Marketing Communications Inc.

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