NEW SAN JOSE BUILDERS, INC

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THE CHALLENGE

New San Jose Builders, considered the largest privately owned real estate developer in the country, is being challenged by lack of public trust. NSJB must grow and rebuild their brand reputation.

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THE STRATEGY

Position NSJB as a nation-builder founded on Filipino values by building projects that ultimately meet the ideals of a modern Filipino.

Create a CSR program for the regentrification of Quiapo.

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THE RESULTS

•7 million pesos in media values

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