PHYSIOGEL: HYPOALLERGENIC

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THE CHALLENGE

Physiogel, a product line of moisturizing creams and lotions for skin hydration, was newly introduced in the Singapore market.

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THE STRATEGY

Use the viral gifting platform to generate walk ins and product trials.

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THE RESULTS

•Generated 44 thousand website views in the span of four months
•Gained 1,674 sign ups and 15,970 referrals through viral gifting platform

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