PHILTOA

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THE CHALLENGE

The Philippine Tour Operators Association is the organization of tour operators and allied members actively involved in the advocacy of responsible tourism. The agency was tasked to help PHILTOA strengthen the country’s inbound tourism.

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THE STRATEGY

Create synergies with the local government – Department of Tourism thru the Tourism Secretary, Undersecretaries, and Regional Directors.

Partner with government organizations (PAGCOR, TIEZA), hotels and resort operators, and tourism-related causes.

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THE RESULTS

•Doubled up in sales and walk ins for the 22nd Philippine Travel Mart as compared to the previous year
•Stronger relationship and partnership with allies

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