Petit Bateau, a fashion brand inspired by sailor lifestyle and founded in France in 1893, will be entering the Philippine market. Introducing the brand in the PH is a challenge given the saturated apparel market and its high price points.
Create a preference for Petit Bateau through social marketing and brand positioning.
Hinge on the brand’s legacy as a French fashion pioneer.
Introduce the consumer market to the brand through mix of organic and paid public relations efforts and influencer marketing.
•33 million in media values
•Campaign resulted to elevation of Havaianas’ fashion equity