PETIT BATEAU

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THE CHALLENGE

Petit Bateau, a fashion brand inspired by sailor lifestyle and founded in France in 1893, will be entering the Philippine market. Introducing the brand in the PH is a challenge given the saturated apparel market and its high price points.

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THE STRATEGY

Create a preference for Petit Bateau through social marketing and brand positioning.

Hinge on the brand’s legacy as a French fashion pioneer.

Introduce the consumer market to the brand through mix of organic and paid public relations efforts and influencer marketing.

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THE RESULTS

•33 million in media values
•Campaign resulted to elevation of Havaianas’ fashion equity

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