PEDIATRICA INC.

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THE CHALLENGE

To further convey the bigness and relevance of Pediatrica, the agency was tasked with crafting a new Vision, Mission, and Values statements (VMV) for the company. Pediatrica wanted to launch its new VMV to its stakeholders in 2015.

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THE STRATEGY

Facilitate a series of Focus Group Discussions and internal and external work sessions to get people’s perception about the industry.

Engage the employees as brand ambassadors by evaluating current employees against current values.

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THE RESULTS

•created a brand specific and well-articulated Vision and Mission for Unilab’s pediatric arm
•created a nowadays adopted set of values adhered to Pediatrica’s reason to exist and aligned with its target market

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