OVN

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THE CHALLENGE

OVN is a brand that was originally created, developed and executed by GeiserMaclang. The agency was tasked to develop a concept for a new bread brand in a landscape dominated by a foreign first-mover.

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THE STRATEGY

Attach an emotive value to bread as we needed the people to see bread differently – every piece of OVN tells a story.

Create a customer journey wherein each brand touchpoint is deliberately designed to turn clueless prospective buyers into passionate advocates.

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THE RESULTS

•Experienced stable sales and growing word of mouth a few weeks after opening
•Named by SM Aura as the top performing store per square meter for its promising sales growth

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