OVN is a brand that was originally created, developed and executed by GeiserMaclang. The agency was tasked to develop a concept for a new bread brand in a landscape dominated by a foreign first-mover.
Attach an emotive value to bread as we needed the people to see bread differently – every piece of OVN tells a story.
Create a customer journey wherein each brand touchpoint is deliberately designed to turn clueless prospective buyers into passionate advocates.
•Experienced stable sales and growing word of mouth a few weeks
•Named by SM Aura as the top performing store per square meter for its promising sales growth