MAX'S GROUP

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THE CHALLENGE

Max’s Group, Inc., the largest casual dining restaurant company in the Philippines, aims to establish its brand as a distinct entity from Max’s restaurant and assert the umbrella company’s industry leadership. GeiserMaclang was tasked to develop a program that will achieve this goal and make MGI a truly well-loved corporate brand.

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THE STRATEGY

Set-up a business-aligned corporate social responsibility initiative that will crystallize their positioning as a leading player in the Philippine dining industry.

Focus on promoting local food and agriculture—both high impact, integral to company operations, and supporting industry leadership.

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THE RESULTS

• pledged monetary assistance for disaster recovery and farm resiliency to provinces of Leyte , Benguet, and Nueva Ecija
• activated partnerships in Leyte, Benguet, and Nueva ecija to champion local food and agriculture

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