MANDALA PARK

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THE CHALLENGE

New residential developments are concentrated on the east side of Mandaluyong. There is a need to create a new image for Mandaluyong that pulls attention away from developments on the east side.

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THE STRATEGY

Prime Mandala Park as the new address of wellness and sustainability in Mandaluyong through the weekend market.

Drive traffic to the weekend market and create excitement for the future developments in Mandala Park while increasing the database for leads.

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THE RESULTS

•20 million pesos in media values

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