MAKATI

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THE CHALLENGE

Makati, the long-time financial center of the Philippines, is being challenged in terms of prestige and preference among business owners, investors, and key stakeholders by the Bonifacio Global City.

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THE STRATEGY

Rebrand the city via a cohesive, integrated below-the-line and above-the-line push utilizing thought leadership and stakeholder engagement as the unrivalled capital of the Philippines for business, lifestyle, entertainment, and culture.

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THE RESULTS

•21 million pesos in media values
•Resurgence in investments by top corporations, business owners, and entrepreneurs
•Resurgence in foot traffic for retail leisure, and commercial destinations

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