Makati, the long-time financial center of the Philippines, is being challenged in terms of prestige and preference among business owners, investors, and key stakeholders by the Bonifacio Global City.
Rebrand the city via a cohesive, integrated below-the-line and above-the-line push utilizing thought leadership and stakeholder engagement as the unrivalled capital of the Philippines for business, lifestyle, entertainment, and culture.
•21 million pesos in media values
•Resurgence in investments by top corporations, business owners, and entrepreneurs
•Resurgence in foot traffic for retail leisure, and commercial destinations