MAHALIN PAGKAIN ATIN CERTIFIED

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THE CHALLENGE

Pilmico Food Corporation has to build a category of local, homegrown food and traceable origins to give resolution towards the low income of the local farmers and communities, unsustainability of existing livelihood programs, and the commodification and attrition of the homegrown category.

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THE STRATEGY

Elevate the perception of homegrown food with traceable origins in order to create preference for the homegrown category.

Champion sustainable entrepreneurship and livelihood among homegrown farmers, communities, and local micro-entrepreneurs.

Create synergies between the public and private sectors to support local industries and spur inclusive growth.

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THE RESULTS

•7 million pesos in media values
•Successful distribution of Egg Factory Starter Kits to local farmers in Palo, Leyte
•Kicked off with a livelihood program in partnership with Department of Social Welfare and Development (DSWD)

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