Levitra, a drug that is used to treat erectile dysfunction, is the third entrant in the category that was on decline. Aside from that, there is a lack of awareness about the brand and absence of clear differentiation from its competitors.
Create an advocacy that brings together the expertise of the medical community and other allied disciplines in the promotion of overall male sexual wellness – SWIM Foundation (Sexual Wellness In Men).
Advocate a holistic approach in addressing male sexual concerns avoiding the linking of product to issues that may portray the user weak or deficient.
•248% increase in unit sales
•Philippines is the only market in Asia that posted considerable growth
•Double-digit increase in unit sales within two weeks
•15 million pesos in media values
•Adapted as regional communication platform