LEVITRA (VARDENAFIL HCI)

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THE CHALLENGE

Levitra, a drug that is used to treat erectile dysfunction, is the third entrant in the category that was on decline. Aside from that, there is a lack of awareness about the brand and absence of clear differentiation from its competitors.

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THE STRATEGY

Create an advocacy that brings together the expertise of the medical community and other allied disciplines in the promotion of overall male sexual wellness – SWIM Foundation (Sexual Wellness In Men).

Advocate a holistic approach in addressing male sexual concerns avoiding the linking of product to issues that may portray the user weak or deficient.

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THE RESULTS

•248% increase in unit sales
•Philippines is the only market in Asia that posted considerable growth
•Double-digit increase in unit sales within two weeks
•15 million pesos in media values
•Adapted as regional communication platform

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