Krispy Kreme

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THE CHALLENGE

Krispy Kreme was launching its new line of chocolate-glazed donuts in the Philippines. The agency was tasked with using this opportunity to generate buzz about the brand, and leverage this milestone to drive customers to stores, re-engage lapsed customers, and tap new markets.

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THE STRATEGY

Use GeiserMaclang’s proprietary viral gifting platform to shift promotions from simple bribery to social empowerment.

Shift communications from being a commercial discussion to a social discussion.

Use the engagement opportunity to capture the customer’s information.

Stimulate virality and expand your reach by encouraging shareability.

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THE RESULTS

• 1,000% increase in database size
• 1 out of 10 walk-ins were new customers
• Double-digit percentage increase in sales
• Half of sales for the period generated from online activity
• Triple-digit ROI in media values

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