JAMBA JUICE

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THE CHALLENGE

Jamba Juice was entering into a market competing against products with established brands, much lower price points, and multiple substitutes.

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THE STRATEGY

Launch a localized campaign centered on engaging active communities.

Focus the communications to its target market while creating platforms and experiences for its actual users—families with children.

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THE RESULTS

• Best performing Jamba Juice franchise in the world per square meter
• Received a Regional Award for Sales in Korea in 2012
• 367% ROI on marketing investment
• 22 million pesos in media values
• Winner of the International Business Awards

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