Jamba Juice was entering into a market competing against products with established brands, much lower price points, and multiple substitutes.
Launch a localized campaign centered on engaging active communities.
Focus the communications to its target market while creating platforms and experiences for its actual users—families with children.
• Best performing Jamba Juice franchise in the world per square meter
• Received a Regional Award for Sales in Korea in 2012
• 367% ROI on marketing investment
• 22 million pesos in media values
• Winner of the International Business Awards