FirstDibs by Amor Maclang • Published 15 September 2019
For the very first time in her glittering showbiz career, Jennifer Lopez, or JLo for many of her fans, stepped forward to collaborate with a global cosmetics brand, simply on the strength of what the brand stands for.
The result is the limited-edition JLo collection of international beauty brand Inglot that showcases a shared vision of strong femininity and offers women diverse ways to express themselves through beauty. The JLo collection hopes to make the authentic JLo Glow accessible to any woman.
An even better news is that this much-talked-about 70-piece cosmetic collection of the Hollywood A-lister is now in the Philippines. Global European brand Inglot recently launched here in the country the JLo collection that includes powders to lipsticks, shadows to eyelashes, bronzers and highlighters, all done in full collaboration with Jennifer Lopez.
Inglot was named after its creator, Polish entrepreneurial chemist Wojciech Inglot who started with a small pharmacy during the communist era. After the fall of communism in Poland, he bought his own chemical equipment and embarked on the formulation of breathable nail polish.
Inglot’s breathable nail polish project led him to discover the world of cosmetics. His interest in shifting his attention to the manufacture of makeup was further bolstered in his visit to the US where he saw how big the cosmetics business was.
Today, Inglot stands as one of the most successful makeup companies in the world, made even bigger with its exclusive collaboration with JLo.
Inglot is brought to the Philippines by the Laverne Luxe Group composed of sisters Michelle Laverne Lim-Gankee, Hazel Laverne Lim-Lee Hok, and Pauline Laverne Lim.
“The Jennifer Lopez capsule collection is filled with JLo’s go-to beauty products in her favorite colors. It also includes the Inglot signature “Freedom System Palette” which allows women to create their own personalized makeup combination,” said the Laverne sisters.
Apart from the “Freedom System,” which allows you to choose your own palette and color, Inglot products are paraben-free, cruelty-free, and dermatologically tested.
At the said launch, the Laverne sisters also introduced inspiring celebrity moms, Andi Eigenmann and Sarah Lahbati, as the women of Inglot Philippines. “Both Andi and Sarah have the guts and sassiness of JLo and a free vibe which is what Inglot stands for,” the sisters stressed.
Andi said that outside of showbiz, she is a very simple person and her new more laidback lifestyle no longer involves a lot of cosmetics.
“I don’t need a stash of makeup just to get one or two shades that I want. So, it makes sense for me to buy Inglot not only because of its quality but because it has freedom palette that allows me to have all my favorite colors and makeup in just one case,” Andi said. For her part, Sarah said that she is a fan of Inglot because it is known worldwide as “THE Healthy Makeup.” I love that Inglot is cruelty-free, and paraben-free. It’s guaranteed to be safe on skin – even during pregnancy! I feel so inspired to learn that JLo and I share the same philosophy in choosing the brands that we use. I am passionate about representing strong femininity and being fearless in facing life,” Sarah adds.
Founded in Poland in 1983, Inglot Cosmetics is one of the world’s leading manufacturers and retailers in color cosmetics. Renowned for their expansive array of shades and revolutionary best-sellers such as the Freedom System of custom palettes and O2M Breathable Nail Enamel, Inglot creates the trends behind the scenes at Fashion Week in New York Paris Milan London and on Broadway Inglot is dedicated to offering beauty enthusiasts around the world with products that feature cutting-edge technology and the finest ingredients.
In addition to the global website, the brand has 755 brick-and-mortar retail shops in over 80 countries, including four stores in the Philippines.