FirstDibs by Amor Maclang • Published 27 April 2017

How do I quantify my marketing results?

"Always remember: what does not get measured, does not get done. Any effort behind your brand must be properly justified by a KPI (Key Performance Indicator), like a due date, a return on investment, number of entries, and amount of leads generated."

- ELIO, GeiserMaclang Marketing Communications, Inc.

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