How

FirstDibs by Amor Maclang • Published 27 April 2017
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How do I quantify my marketing results?


"Always remember: what does not get measured, does not get done. Any effort behind your brand must be properly justified by a KPI (Key Performance Indicator), like a due date, a return on investment, number of entries, and amount of leads generated."



- ELIO, GeiserMaclang Marketing Communications, Inc.


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