HAVAIANAS X FRANCIS LIBIRAN

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THE CHALLENGE

Havaianas has always been open to infinite possibilities when it comes to its designs – collaborating with several noted icons all over the world. In 2014, Havaianas partners with Francis Libiran, a world-renowned Filipino fashion designer. GeiserMaclang was tasked to develop a campaign for the said collaboration with the aim of strengthening its brand equity and elevate the collection as a wearable art.

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THE STRATEGY

Elevate Francis Libiran by highlighting his icon status, having earned credibility in fashion, and celebrating him as an artist.

Create a wearable art through Francis Libiran’s architect sensibilities while depicting the Philippines as an island of ever-evolving pop culture, festivity and happiness, and taste and style – once again bringing the country to a global stage.

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THE RESULTS

•33 million pesos in media values
•Campaign resulted to elevation of Havaianas’ fashion equity

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