EU DELEGATION TO THE PHILIPPINES

challenge icon

THE CHALLENGE

EU Delegation to the Philippines commissioned GeiserMaclang, together with Media Consulta and PUBLiCUS, to deliver the message that Europe and the Philippines are valuable partners in business, environment, trade, culture, and arts.

strategy icon

THE STRATEGY

Establish the EU and the Philippines as valuable partners by developing content that highlights success stories of EU and PH collaborations.

Stimulate online discussion about EU and PH relationship by creating sharable and newsworthy content.

results icon

THE RESULTS

•Sustained online engagement through Facebook and gained 21 thousand new likes in 5 months
•235 Facebook brand posts generated 18,637,338 reach and 33,828,433 impressions in a span of only 5 months
•17 million pesos in media values

BACK TO INDUSTRIES