DENOVO

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THE CHALLENGE

Denovo is a brand that was originally created, developed and executed by GeiserMaclang. The agency was tasked with its inception and to ensure its success and sustainability.

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THE STRATEGY

Ensure that the brand is successfully incorporated into the Philippine lifestyle.

Maximize exposure through partnerships with media outlets and collaboration with influencers to create wearable art.

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THE RESULTS

•16 million pesos in media values
•Successful creation and launch of Denovo
•The product effectively appealed to its targeted audience
•Seamless incorporation of product in the Philippine lifestyle

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