DAIICHI PROPERTIES

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THE CHALLENGE

Daiichi Properties was not recognized amongst tenants, brokers, investors, and other developers. There was a lack of interest behind Daiichi Properties’ initiatives due to weak relationships with stakeholders.

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THE STRATEGY

Create a strong and relevant positioning that elevated Daiichi Properties as a world-class real estate developer.

Establish Daiichi Properties as a thought leader in sustainable and innovative development.

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THE RESULTS

•8 million pesos in media values within the first 3 months of engagement
•Published thought leadership articles in different beads across all major property and lifestyle publications

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