Cocio

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THE CHALLENGE

Cocio, the iconic Danish chocolate milk drink, crossed continents and was launched in Southeast Asia for the first time in 2015. Cocio aimed to stand out in the chocolate scene, given that the Philippine market is already full of other chocolate milk drinks.

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THE STRATEGY

Stick to what the brand delivers best which is a great tasting chocolate milk from only three simple ingredients—sugar, milk, and cocoa.

Stay true to the brand’s honest, understated, and straightforward appeal.

Create a coherent campaign that reaches the Philippines’ hangout generation through influencer engagement and strong social media efforts.

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THE RESULTS

• Associated the brand with hip , young people who have influential voices
• As of 2016, our efforts have grown a community of 122k followers in Facebook, gaining a total reach of 13M and engaging 571K unique users.
• Turned a case of scarcity to a great opportunity for furthering engagement with the target market
• Became available in 1,200 outlets all over the country including 200 of the leading convenience stores and supermarkets in just 4 months

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