Cocio

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THE CHALLENGE

Cocio, the iconic danish chocolate milk drink, crossed continents and was launched in Southeast Asia for the first time in 2015. Cocio aims to stand out in the chocolate scene, given that the Philippine market is already full of other chocolate milk drinks.

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THE STRATEGY

Stick to what the brand delivers best which is a great tasting chocolate milk delivered by three simple ingredients—sugar, milk, and cocoa.

Staying true to the brand’s honest, understated, and straightforward appeal.

Create a coherent campaign that reaches the Philippines’ hangout generation through influencer engagement and strong social media efforts.

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THE RESULTS

• Associated the brand with hip , young people who has influential voices to reach a huge number of people
• Grown a community of 26 thousand followers in Facebook with an engagement rate of 7.84%, a reach of 869 thousand people and a total of 1,023,000 impressions in just 4 months
• Turned a case of scarcity to a great opportunity for furthering engagement with the target market
• Available in 1,200 outlets all over the country including 200 of the leading convenience stores and supermarkets in just 4 months

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