FirstDibs by Amor Maclang • Published 11 February 2019
Common Ground is more than just a beautiful place to work in--it was designed to build collaborative communities at each venue. Guided by what they call the "Five Lifestyle Pillars" of their brand--excitement, friendship & family, convenience, productivity, and progression--Common Ground embraces the idea of co-creation through co-worker involvement.
Through these pillars, Common Ground has become one of the fastest growing co-working space providers in the South-East Asian region, with over 2,000 members in their network.
A brainchild of Erman Akinci and Juhn Teo, Common Ground has become the venue by which the founders show us how closely listening to the needs of the market and tailoring their services to customers has allowed them to stand out in the crowded co-working field even in the face of competition from strong local incumbents and global competitors.
Beyond gaining them customers, Akinci and Teo’s thought leadership in the field has helped them earn the confidence of investors, placing them in a position to continue their rapid growth in the region.
Common Ground: Malaysia’s premier co-working space now in PH
Common Ground, Malaysia’s premier co-working space is set to open its very first branch here in the Philippines.
The very first Common Ground co-working space will be in the 2,300-square-meter penthouse of the newly-launched Arthaland Tower in Bonifacio Global City (BGC) and is patterned after the structure of their offices in Malaysia. Their co-working offices in Makati and Ortigas is set to be launched within the year.
Common Ground is in partnership with MVP Global Infrastructure Group (MVP Global), a private investment firm present in Malaysia, Vietnam, and the Philippines
In the Philippines, there are over 40 co-working spaces scattered around the key business hubs of Makati, Bonifacio Global City, and Ortigas with an average rate ranging from P400 – 1,200 per day.
The flourishing co-working space industry in the country is what Common Ground saw as an opportunity to put up their aesthetically designed and laid out co-working space that will be strategically situated in the bustling location of Bonifacio Global City.
Common Ground launched its flagship co-working location in Damansara Heights, Kuala Lumpur Malaysia in March 2017. Since then, they’ve opened in various locations across the country and their co-working community now has around 2000 members.
Carrying two prestigious titles – one of the most Instagrammable co-working destinations and Malaysia’s largest co-working space, -- Common Ground boasts a vibrant, fresh, and young vibe that they promise to bring to the Philippines.
“At Common Ground, co-working means more than a desk and internet connection in a communal workspace but building an engaged community and vibrant ecosystem to help ambitious, fast-growing companies take business to the next level,” said Ana Lucia Aguila, Common Ground Community Manager. Together with their in-house team of acclaimed designers and architects that can design office spaces according to the customers’ preferred layout, furnishings, brand identity, business specifications, and IT needs, Common Ground can also provide staff with years of experience managing workspaces to ensure that the office operations run smoothly and efficiently.
Common Ground operates based on what they call Five
EXCITEMENT. With Common Ground, the Community plays a big role in keeping spirits up though Common Ground’s exclusive events which can range from CEO chats to hiking sessions and giant beer pongs.
FRIENDSHIP & FAMILY. At Common Ground, customers will not only network with people from various industries but build an opportunity to meet new friends, which may even become family in the end.
CONVENIENCE. Common Ground recognizes flexible work arrangements through CG GO wherein their members can use more than one location be it in their BGC, Ortigas, or Makati location.
PRODUCTIVITY. In a recent study by the International Workplace Group (IWG), it is revealed that business competitiveness and productivity improve in the Philippines because of co-working spaces.
PROGRESSION. Common Ground will do the necessary adjustments to what their members needs through conducting classes and workshops that will be both beneficial in their business grow.
For Erman Akinci, Founder of Common Ground said, “At Common Ground, you get to enjoy best of both worlds, with the flexibility of determining when and where they want to work and, at the same time, develop an opportunity to network and collaborate”. He also adds that the combination of a well-designed and well-organized work environment will be the reason for companies, start-ups, and even established companies to go for and thrive in co-working spaces.
Common Ground has also partnered itself with prime companies to provide incredible benefits. Air Asia, Shangri-La, GuavaPass, and more have already been signed on with Common Ground to enhance the community’s experience