CERVARIX

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THE CHALLENGE

Cervarix, a vaccine used to prevent cervical cancer caused by human papillomavirus (HPV), desires to educate the Singapore market about the disease.

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THE STRATEGY

Partner with Power Over Cervical Cancer (POCC) Singapore, a movement to reduce cervical cancer rates in the country, to create an information drive and awareness campaign

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THE RESULTS

•15 ambassadors were onboarded for the campaign
•13,809 unique visitors have visited the website
•40 caring organizations have shown their support and became campaign partners
•123 blog entries were received from Nuffnang bloggers over two months
•The Facebook campaign has served 6 million impressions to 750,000 women in Singapore
•POCC website won Outstanding Achievement Award at Interactive Media Awards

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