Healthcare

Alaxan

GeiserMaclang converted the simple message of pain avoidance into a powerful message that motivated Filipinos to become well.

With a message centered on avoiding pain, the Above the Line campaign of the brand together with Manny Pacquiao did not affect sales appreciably.

GeiserMaclang recalibrated the communication of the brand by centering on pain as a badge of honor for hardworking Filipinos.

14M+ in media values
51% jump in Brand Most Used
2x sales increase in two weeks
3x market share against the competitor