BAYANTEL

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THE CHALLENGE

Bayan Telecommunications was pushing its internet products, going up against telco giants PLDT, Globe, and Smart.

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THE STRATEGY

Create a composite personality that put a face to the brand and represented its values – Lola Techie campaign.

Execute the campaign over social media platforms so that customers could actively engage with and relate to it.

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THE RESULTS

•31 million pesos in media values
•700% increase in inquiries
•50% increase in sales

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