ATELIER VIVANDA

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THE CHALLENGE

Atelier Vivanda, a 55-seater, two-star Michelin franchise that originated in France, will be opening its sixth franchise in the Philippines. GeiserMaclang was commissioned to conceptualize a launch plan that positions the brand as a modern, tasteful, but relaxed cuisine.

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THE STRATEGY

Build credibility for Atelier Vivanda by engaging relevant stakeholders from the industry who can talk about the brand.

Involve hypersocials to post about Atelier Vivanda that can stimulate online discussion.

Invite food bloggers and media to cover and amplify the grand launch.

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THE RESULTS

• Cemented its status as Manila’s newest go-to bistro where guests can expect reasonably priced and consistent Michelin-star quality steak
• Grown a community of 26 thousand followers in Facebook with an engagement rate of 7.84%, a reach of 869 thousand people and a total of 1,023,000 impressions in just 4 months
• 5 million pesos in media values

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